How I use AI in the creation of Content

I’m often asked:
“Do you just use AI to generate all your content?”

The short answer is: No.
But I do use AI extensively — as a tool, not a replacement — to help build and scale this site.

Here’s how it works behind the scenes:

• Assessments: Every assessment is thoughtfully created by me — based on real-world experience working with Shopify Plus merchants. I use AI to help edit, polish, and ensure consistency across formatting and language, so that everything feels professional and easy to navigate.

• Blog Articles: I select the topics (often based on direct feedback from merchants or emerging trends in ecommerce). I draft the core ideas and then use AI to refine the structure, maintain a consistent voice, and speed up formatting — so you get valuable insights faster.

AI helps make the process more efficient.
Experience, judgment, and real-world feedback shape the substance.

Everything you see on Merchant Success Plus is grounded in a simple goal:
✅ Curate the most important topics for business leaders.
✅ Deliver actionable resources you can actually use.
✅ Build a place where growth-focused merchants can find answers, frameworks, and strategies to move forward.