3 Fast Ways to Improve Product-Market Fit on Shopify Plus

Introduction

If your products aren’t clicking with your customers, growth feels like a grind.
But improving product-market fit doesn’t always mean massive pivots or expensive overhauls.

Sometimes small adjustments can drive huge improvements in customer satisfaction, loyalty, and profitability.

Here are three fast, actionable ways to tighten your product-market fit — starting today.

3 Quick Wins to Improve Product-Market Fit

1. Reframe Your Product Descriptions Around Customer Problems

Most product pages focus on features.
High-converting product pages focus on outcomes.

Instead of describing what the product is...
Describe what it does for the customer.

Example:

• “Stainless steel water bottle, 32 oz.”

• “Stay hydrated all day with a 32oz bottle that keeps drinks ice-cold for 24 hours.”

Action Step:
Review your top 10 product descriptions.
Update them to clearly answer: "What problem does this solve for my customer?"

2. Launch a Simple Post-Purchase Survey

You don’t need complicated research studies to understand your customers better.
One simple question can unlock powerful insights:

“What almost stopped you from buying today?”

Or even:

“What problem are you hoping our product solves for you?”

Action Step:
Use Shopify apps like EnquireLabs or Fairing to launch a 1-question post-purchase survey.
Collect data for 30 days and look for patterns.

3. Create a Bundle or Starter Kit Based on Real Customer Goals

Sometimes customers don't know what to buy — and they leave without purchasing.
Bundling products around a common goal helps customers feel understood and supported.

Example:

• If you sell skincare → Create a “Clear Skin Starter Kit”

• If you sell camping gear → Create a “Weekend Adventure Pack”

Action Step:
Identify your top 1–2 customer “goals” and create a product bundle around each one.

Why These Small Changes Work

Because they make customers feel seen and understood.
And that emotional connection dramatically improves conversion, satisfaction, and loyalty.

Final Thought

You don't need to overhaul your catalog or redesign your store to improve product-market fit.
You just need to align better with what your customers are actually trying to accomplish.

Start small.
Test.
Listen.
Refine.

Growth will follow.

Call to Action

Want a full evaluation of your current customer alignment and growth opportunities?
Take the free Merchant Success Plus Assessment and get your personalized roadmap today.