5 Reasons Your Shopify Plus Checkout Isn’t Converting (and How to Fix It)
Introduction
You’ve done the hard work: attracted visitors, guided them to the cart, convinced them to buy.
But then — something goes wrong at checkout.
Cart abandonment at checkout is brutal — but often fixable.
Today, we’ll break down the 5 biggest checkout conversion killers and how to fix them fast.
5 Common Checkout Problems (and Fixes)
1. Slow Load Times at Checkout
Speed kills — but in checkout, it’s even deadlier.
Every second delay means lost buyers.
Fix:
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Optimize your theme and scripts
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Limit heavy apps/scripts on checkout pages
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Use Shopify Plus’ checkout extensibility carefully
2. Unexpected Fees or Shipping Costs
If customers are surprised at checkout, they abandon carts.
Fix:
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Show shipping costs earlier (in cart or even on product pages)
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Be transparent about any extra charges
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Offer free shipping thresholds if possible
3. Complicated or Long Checkout Forms
Too many fields = frustration = abandoned carts.
Fix:
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Enable Shopify’s express checkout options (Shop Pay, Apple Pay)
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Autofill fields when possible
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Remove any unnecessary steps
4. Lack of Trust Signals
If your checkout doesn’t look trustworthy, customers hesitate.
Fix:
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Use trust badges (SSL, secure payment icons)
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Display accepted payment types clearly
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Keep branding consistent into the checkout (logo, colors)
5. Limited Payment Options
Not everyone wants to use a credit card.
Flexibility means higher conversion.
Fix:
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Offer Shop Pay, PayPal, Apple Pay, Google Pay
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Consider BNPL (Buy Now Pay Later) options like Affirm or Afterpay if appropriate
Final Thought
Checkout is your finish line.
Every friction point you remove = money in the bank.
Audit your checkout flow regularly,
and treat every optimization as a compounding investment in growth.
Call to Action
Want to find hidden friction points killing your checkout conversions?
Take the free Merchant Success Plus Assessment for a customized growth plan.