How to Build Product Bundles That Drive Higher AOV on Shopify Plus

Introduction

If you want to grow average order value (AOV) without just raising prices,
smart bundling is one of the most effective strategies.

But not all bundles are created equal.

In this post, we’ll break down how to create product bundles that boost AOV and improve the customer experience on Shopify Plus.

Why Bundling Works

• Convenience: Customers love ready-made solutions.

• Perceived Value: Bundles feel like a better deal.

• Increased Satisfaction: Complementary products often make the primary purchase better.

• Bigger Orders: More items = higher AOV without feeling like upselling.

4 Types of Bundles That Convert Well

1. Solution Bundles

Group products that solve a specific customer problem.

Example:

• “New Puppy Starter Kit” (food, collar, toy, training guide)

Easy to understand.
Appeals to emotional buying triggers.

2. Best-Seller Bundles

Bundle your most popular products together.

Example:

• "Customer Favorites Kit" featuring your top-rated skincare items.

Reduces decision-making friction.
Leverages social proof.

3. Save-and-Stock Bundles

Offer a discount when buying in larger quantities.

Example:

• “3-Pack” or “Family Size Bundle”

Appeals to cost-conscious customers.
Works great for consumables or repeat purchases.

4. Build-Your-Own Bundles

Let customers mix and match to create their own set.

Example:

• “Pick Any 3 Teas for $30”

Personalization = higher satisfaction.
Can increase attachment to the brand.

💡 Shopify Plus Bonus Tip

Apps like Bundle Builder, Rebuy, and Shopify Functions (for Discounts) let you create advanced, dynamic bundles without clunky workarounds.

You can:

• Create volume discounts

• Auto-suggest bundles at checkout

• Dynamically show bundles based on cart behavior

Final Thought

Good bundles aren’t random.
They’re thoughtfully designed around customer needs and buying psychology.

Start small:
Build 1–2 high-quality bundles, monitor AOV and conversion rates, and expand from there.

The right bundle can be a win for your customer and your bottom line.

Call to Action

Want help identifying the best bundling strategies for your products?
Take the free Merchant Success Plus Assessment to get a personalized action plan.