From Storefront to Scale: 7 Ways to Maximize Shopify Plus for Growth
Introduction
If you're on Shopify Plus, congratulations — you have access to some of the most powerful ecommerce tools available today.
But here's the catch:
Most merchants use only a fraction of what Shopify Plus offers.
Which means they’re leaving growth, efficiency, and customer satisfaction on the table.
In this post, we’ll highlight 7 high-impact ways to maximize Shopify Plus so you can drive more value — and scale faster.
7 Ways to Unlock More from Shopify Plus
1. Use Shopify Flow to Automate Operations
Flow lets you automate tasks like order tagging, inventory alerts, customer loyalty rewards, and fraud checks — no developer needed.
Quick Tip:
Start by automating repetitive manual tasks. Free your team to focus on growth, not busywork.
2. Implement Shopify Scripts for Smarter Discounts
Scripts let you customize discounts, shipping options, and payment methods in your checkout — creating a better buying experience.
Quick Tip:
Use Scripts to auto-apply VIP discounts, BOGO offers, or threshold-based shipping perks.
3. Create Unique Experiences with Shopify Launchpad
Launchpad automates product drops, sales events, and marketing campaigns — no late-night manual pushes required.
Quick Tip:
Plan major sales like Black Friday/Cyber Monday inside Launchpad weeks ahead to avoid last-minute chaos.
4. Leverage Dedicated Shopify Plus Support
You have access to a dedicated Merchant Success Manager (or support team) — take advantage of it.
Quick Tip:
Schedule regular check-ins with your Plus team to learn about new features and get tailored advice.
5. Customize Your Checkout (Legally!)
Only Shopify Plus merchants can customize their checkout experience using checkout.liquid — giving you more control over upsells, trust signals, and customer data capture.
Quick Tip:
Add trust badges, flexible payment options, or even upsell offers to your checkout to lift conversion rates.
6. Expand Internationally with Markets and Multi-Currency
Shopify Markets allows Plus brands to sell globally with localized domains, currencies, and payment options — all in one admin.
Quick Tip:
Start with low-risk international expansion by localizing for Canada, Australia, or UK markets.
7. Set Up Advanced B2B Capabilities
If you're serving wholesale buyers, Shopify Plus now offers built-in B2B features — no clunky third-party apps required.
Quick Tip:
Use company profiles, tiered pricing, and self-service portals to create smooth, scalable B2B operations.
Quick Reality Check
You’re paying for Plus.
You should be getting Plus-level value — in automation, flexibility, international growth, and operational efficiency.
Every feature you unlock isn’t just “nice to have” — it directly reduces cost, saves time, or increases revenue.
Final Thought
Shopify Plus isn’t just a platform upgrade.
It’s a business growth engine — but only if you use it intentionally.
Start by activating just 1–2 new capabilities this quarter.
Over a year, those improvements compound into a serious competitive advantage.
Call to Action
Not sure if you’re fully using your Shopify Plus capabilities?
Take the free Merchant Success Plus Assessment today and get a personalized growth roadmap.