The 5 Metrics Every Shopify Plus Merchant Should Track Daily

Introduction

Running a Shopify Plus store without tracking the right metrics is like flying blind.
Sure, you might stay in the air for a while — but eventually, you'll crash.

The best ecommerce brands don’t just "set and forget" dashboards — they monitor a small set of high-impact metrics daily to spot issues early and keep momentum strong.

In this quick guide, you’ll learn the five metrics every Shopify Plus merchant should be checking (and why they matter).

The 5 Critical Metrics You Should Watch Daily

1. Conversion Rate (CR)

“Are visitors becoming customers?”

Conversion rate tells you the health of your site experience and checkout process.
Even a small lift (think: from 2.1% to 2.6%) can massively impact revenue without spending another dollar on ads.

Track:

• Overall store conversion rate

• Mobile vs. Desktop breakdown

Goal:
Sustain or steadily improve over time.

2. Average Order Value (AOV)

“Are customers buying more per order?”

Your AOV influences your ability to profitably acquire customers.
Higher AOV means better ROAS (return on ad spend) and stronger cash flow.

Track:

• Daily AOV trends

• AOV by product category (if possible)

Goal:
Increase AOV through bundling, upselling, and smart cross-sells.

3. Customer Acquisition Cost (CAC)

“How much are we spending to get a customer?”

If your CAC creeps up and AOV or LTV doesn’t rise with it, your margins shrink. Fast.
Keeping CAC healthy is essential for scale.

Track:

• Daily paid media spend

• Customers acquired

Goal:
Balance CAC against AOV and LTV. Always be improving efficiency.

4. Repeat Purchase Rate

“Are customers coming back?”

Your best customers are the ones who buy again.
Higher repeat rates = lower future CAC and better LTV.

Track:

• % of customers who make a second purchase (in 30/60/90 days)

• Trends over time

Goal:
Move first-time buyers into second-time buyers as efficiently as possible.

5. Site Speed (Mobile + Desktop)

“How fast is the shopping experience?”

Shopify Plus brands often neglect site performance once live — but site speed has a direct impact on conversion rates.
Google research shows that every extra second of load time can decrease conversions by up to 20%.

Track:

• Google PageSpeed Insights scores

• Shopify theme performance reports

Goal:
Keep page loads under 3 seconds (ideally 2 seconds or less).

Quick Tip: How to Actually Track These Without Losing Your Mind

You don’t need a million dashboards or tools.
Shopify Analytics + your paid media dashboards (Meta, Google) + simple reports can cover 90% of this.
If you want it even easier, set up a daily email digest using tools like Peel Insights, Triple Whale, or Daasity.

Focus daily on trends — not on obsessing over every minor fluctuation.

Final Thought

You don’t have to track 100+ KPIs.
You just have to consistently watch the right ones.
Daily discipline → weekly insights → monthly decisions → annual results.